What are the key reasons that the consumer may be interested in the brand?
use 100% certificate Organics active ingredients & maximum use natural ingredients formula with 100 safe, clean beauty (transparent & honest label) no artificial colour, fragrance in skin & hair care No artificial flavour, taste & colour in nutrition, dermatology tested & result oriented quality with next generation technology
Describe the brand in 3-5 keywords?
organic, plant collagen, plant biotin, skin glow, hairgrow, hair growth, clean beauty
What is the perception that you want to build about the brand?
one of the transparent & honest brand (brand become a part of the consumer's happy life
What are the differentiators between us and competition?
no competition because we are different, honest & transparent (What kind of an answer is this? Also who are the main competitors?)
What are the USPS?
clean beauty & results oriented products
What is the inspiration behind the brand?
Dabas mean Natural and represents Five Basic Elements of nature
What kind of R&D has gone into finalising the product ingredients?
we are always use certified & safe ingredients
Do we have any certifications? If yes, which ones?
100% certified Organic Active ingredients & Dermatology Tested, FDA Registered (skin & hair care) & Nutrition Products are FSSAI Registered
Are the products free from sulphates, parabens, mineral oil, etc.?
no use Paraben, mineral oil, sulphites, silicone (no use any harmful ingredients)
Are the products Cruelty-free, Not tested on animals, Vegan?
all products are vegan & cruelty free and not tested on animals